To have a successful blog you need to write for your audience, not for yourself.
Consider who you are writing for: ie. other artists, art collectors, potential clients, art students – each of these groups are interested in different topics though some overlap but take that into consideration when you begin your blogging.
Artists are often interested in the process and the ‘how to’-tips, collectors are interested in the art and the story behind, sometimes also the process, Art Students are keenly interested in how to become an artist – they’re often looking for career advice. Clients are interested in how you can solve a problem/need they have.
Give your audience something they are interested in, something that adds values to their lives.
Make them care
As a general rule strangers don’t care about you, you have to convince them to care and the best way to do that is by giving them something they are interested in. Something that adds values to their lives, something they can relate to that is meaningful to them.
For example; if you are reading this blog post it’s likely because you are: An artist and/or Illustrator who is interested in knowing how to improve your blogging/self promotion to benefit your career. Does that sound about right?
For the art blogger some examples of value you can offer your audience is:
- Technical tips
- Career advice
- Sharing your process
- Stories about your Art
- Reviews of good Art Books
For a look of a couple of artists who are doing a great job with their blog check out Dani Jones and Kelley McMorris.
People love stories
When you blog about your art, don’t just post the illustration – add a story! “Here’s a picture of Haggard the Dog, who saved a baby pig from drowning.” is undeniably more interesting than “Here’s a dog.”
Haggard the Dog, who saved a baby pig from drowning, is undeniably more interesting than: Here's a dog!
Give it time
Building an audience doesn’t happen overnight. You don’t just want a list of numbers, you want people who actually engage with your content and shares it around because they enjoy what you do. It takes time to find them so arm yourself with consistency and patience.
Thank you for reading and I hope you found this helpful. Have you had success with building an audience for your blog, what were some things that worked for you? Please let me know in the comments.