Photo of Danish artist Kiri Østergaard Leonard by her Illuxcon showcase table, 2012

Lessons from IlluxCon 5: Part 4 – The Showcase

This post is one of a five part series:
Lessons from IlluxCon 5: Part 1 – Intro
Lessons from IlluxCon 5: Part 2 – Workshops
Lessons from IlluxCon 5: Part 3 – Panels & Talks
Lessons from IlluxCon 5: Part 4 – Showcase
Lessons from IlluxCon 5: Part 5 – Wrap Up

The IlluxCon 5 showcase took place Friday evening from 8 pm to midnight.

To those unaware the showcase is your traditional convention display where you ahead of time pay for a table (usually done at the same time that you buy your convention ticket) and then set up a display on your artwork on said table. Either just for self promotion, to gain contacts or with the intention of selling.

Myself and Jeff Menges at the IlluxCon 5 Showcase. Rose Wong photobombed us in the front. My table was next to Jeff’s.

At New York Comic Con I had success with selling quite a few prints, however at IlluxCon the target audience is looking for Traditional artwork, so it’s hardly worthwhile bringing prints. I did bring a small selection though but as expected, I only sold very few. I also brought postcard sets which also only sold very few. At least for more inexperienced artists I will claim that IlluxCon is a fantastic place to make connections, better than Comic Con, but financially – don’t expect to sell much.

The Showcase Table

The showcase tables varied between 2×6 ft and 3×5 ft. When it comes to your showcase display I recommend: Less is more!

I made the mistake of bringing far too many pictures and a crowded table just doesn’t present itself as well as a mores selective display.

Case and point. Look at how professional and inviting Cynthia Sheppard’s Showcase table at IlluxCon 5 looked. Photo by Cynthia Sheppard.

For comparison my own table. Though I think I did a good job of arranging the many different items, it is just a little too busy. Lesson learned.

So to sum up what I learned during the showcase:

  • Don’t go in with the expectation of selling much
  • Traditional original artwork is where it is at.
  • Frame your work.
  • Mat your originals.
  • Display: Less is more
  • Prints: Bring Max. 4-5 different
  • Remember business cards.
  • Bring a table cloth, it just looks better with your own.
  • Banners are not as necessary as at Comic Con.
  • SMILE, have a good time and enjoy!

Links:
Jeff Menges’ Skaircrow Graphics
Cynthia Sheppard
IlluxCon

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Kiri Østergaard Leonard
kiri@kirileonard.com

Award winning Illustrator, Artist and Creator Kiri Østergaard Leonard happily shares her experiences making a living as an artist and pursuing a creative life. She grew up in a tiny village in Denmark, left her country behind to pursue art in the bustle of New York City and now resides in the delightful weirdness of Austin, Texas surrounded by sunshine and felines.

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