New Logo!

I’ve been working on a new logo design thanks to feedback from my dear friend Jeff Menges, who pointed out previous font I used really didn’t match the style of my artwork.

Another good friend of mine, Iris Compiet, gave me some pointers to start sketching a new logo. We started out going through DaFont.com – a site with free fonts and found a handful that I really liked. These were used as base inspiration for letters, upon sketching them over and over again, I eventually ended up with something brand new that looks nothing like the initial inspiration.

Photo of Kiri Østergaard Leonard's logo design sketches.

I decided to go with just my first name for the logo as my full name is rather long and cumbersome, especially for something like a logo. You can see the new logo in the upper left corner of my website. I’m pretty psyched about it, I think it is a much better match for my artwork.

Lastly I learned that logo design is a whole art form in itself, it’s nothing I’d be comfortable doing for a living but I greatly admire those who do. It’s nowhere near as simple as it looks.

Why bother with a logo as an artist?
Branding is a great way to promote your illustration business and a logo helps do just that. It’s a simple, easily recognized design that you can utilize to make your brand easy to spot across online platforms and also on more tactile items such as your business cards, mailers, and contracts.

A logo becomes a part of the face of your business, therefore it’s important it conveys the same feelings as your work.

Kiri Østergaard Leonard
kiri@kirileonard.com

Kiri Østergaard Leonard is an award winning illustrator and artist from Denmark, currently living in Austin, Texas. She enjoys working on projects within the fantasy and children's illustration genre.

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