New York Comic Con has come and gone for another year and what a wonderful time it was. It is always a hectic experience, but this year was made more manageable by the help of a booth-assistant.
I shared a table with my dear friend Betsy Peterschmidt in the artist’s alley. We lucked out and were located close to the entrance, which paid off with more foot traffic. We both agreed it was our best New York Comic Con yet. We have been attending the convention together since 2012. I would also like to take a moment to thank everyone who stopped by our table. It was such a pleasure to meet you!
Some valuable lessons from this year:
Bring bags for your merchandise.
Be it prints or whatever else you may sell – people are going to ask for bags, they do need a way to transport the goods safely home.
Stories make the art even better.
If your artwork is accompanied by a good story it makes it much easier for the viewers to connect with it. I had one print which had a cool story behind it. At one point when I was telling the story, over a handful of people overheard it and stopped in their track to listen and afterwards purchase a print.
Plan your food.
Proper nutrition to stay awake and alert just makes for a much better convention experience. Try to plan out your meals (or just how to acquire one) ahead of time, it’ll make your days so much more enjoyable when you’re not starving or surviving on candy.
Something else than prints?
Consider different ways of presenting your artwork than on regular prints. People only have so much wall space so what are some other ways you can make it alluring? I saw artists have good success with greeting cards, magnets, 4″ x 6″ framed pieces, postcards, bookmarks and more. Get creative and make your work stand out from the average print masses!
Hand sanitizer, hand sanitizer – USE HAND SANITIZER again and again and then once more!
Getting ill after a convention just sucks, remember to use hand sanitizer and use it frequently for your own sake. I’m still recovering after NYCC, urgh.
Making eye contact and smiling is seriously one of the best ways to draw people over to your table.
If you’re looking for more tips on how to optimize your convention experiences as an exhibiting artist please check out the Conventions and Shows category. I have written several articles with many tips and ideas, that should be helpful to you.
Lastly here are some photos from this year: