11. Fans and repeat customers are wonderful – these are your bread and butter so make sure to reward them. There are multiple ways to reward your fans and loyal customers, you can offer them discounts, free prints or postcards, coupons, or something else.
Let these wonderful people know they’re special to you!
12. Have a mailing list sign up at your table.
Mailing lists are great for your illustration business because people who put willingly sign up for your newsletter, are people who are genuinely interested in hearing more about your work, these are the exact people you want to connect with as an artist so get started on that mailing list.
13. Make eye contact.
If you make eye contact with people as they walk by they are much more likely to take interest in you and stop at your table. Conventions are packed with people and art so do your best to be personable and give out a positive vibe. Eye contact and smile until your cheeks get sore!
14. Practice your elevator pitch beforehand and practice speaking about your art.
There are going to be a lot of people asking about the inspiration, thoughts, feelings, and stories behind your work, so make sure you have this well thought out beforehand.
When you encounter prospective clients you also want to have your elevator pitch ready.
15. Not all value is in sales.
Sometimes you have great sales at conventions, other times you do not. Realize not all value is in sales. There is value in both the experiences of learning what works and what doesn’t and there is even great value in connections you make. There is also a huge value in the new fans you meet, who will be excited to see your work in the future, even if they cannot afford to purchase something right this moment.
16. Take breaks.
It’s important to take breaks, also during conventions. Otherwise, you will tire yourself out horribly and it’ll impact your mood and the experience. Treat yourself and take breaks, you’ll have a better time for it.
Good luck at your convention, I hope these tips have been helpful!