This post is one of a five part series:
Lessons from IlluxCon 5: Part 1 – Intro
Lessons from IlluxCon 5: Part 2 – Workshops
Lessons from IlluxCon 5: Part 3 – Panels & Talks
Lessons from IlluxCon 5: Part 4 – Showcase
Lessons from IlluxCon 5: Part 5 – Wrap Up
The IlluxCon 5 showcase took place Friday evening from 8 pm to midnight.
To those unaware the showcase is your traditional convention display where you ahead of time pay for a table (usually done at the same time that you buy your convention ticket) and then set up a display on your artwork on said table. Either just for self promotion, to gain contacts or with the intention of selling.
At New York Comic Con I had success with selling quite a few prints, however at IlluxCon the target audience is looking for Traditional artwork, so it’s hardly worthwhile bringing prints. I did bring a small selection though but as expected, I only sold very few. I also brought postcard sets which also only sold very few. At least for more inexperienced artists I will claim that IlluxCon is a fantastic place to make connections, better than Comic Con, but financially – don’t expect to sell much.
The Showcase Table
The showcase tables varied between 2×6 ft and 3×5 ft. When it comes to your showcase display I recommend: Less is more!
I made the mistake of bringing far too many pictures and a crowded table just doesn’t present itself as well as a mores selective display.
So to sum up what I learned during the showcase:
- Don’t go in with the expectation of selling much
- Traditional original artwork is where it is at.
- Frame your work.
- Mat your originals.
- Display: Less is more
- Prints: Bring Max. 4-5 different
- Remember business cards.
- Bring a table cloth, it just looks better with your own.
- Banners are not as necessary as at Comic Con.
- SMILE, have a good time and enjoy!