To blog or not to blog, that is the question! Many artists keep blogs, some are successful some are not, but as an artist do you have to blog?
Maybe you’re not comfortable writing, maybe it’s hard to find the time. In that case, you may be relieved to hear the answer to this question is: Absolutely not! You do not have to blog.
When should you blog?
You should blog if you are interested in putting in the time and effort; an inconsistent blog without a focus is a time sink, time is valuable so use it with care.
“Your time is valuable! If you cannot dedicate yourself to consistent blogging – don’t waste your time.”
Blogging can be a great tool to grow your art business. Notice I say ‘can’ because it requires dedication, it isn’t an immediate reward system like social media. It’s a long term project that needs to be nurtured before you see an outcome. There is no guaranteed success with blogs because you have to do it right and consistently to see results.
Micro-blogging – An Alternative
Before you commit yourself to a blog consider the options of micro-blogging on sites like Tumblr, Facebook or Instagram instead. Micro-blogging has the benefit of being quick and easy. You don’t need to do a lot of writing and you can keep your audience up to date on what you are doing, or share quick links of things you find interesting.
I’d love to hear how you feel about blogging? Do you like to read blogs or do you prefer the Micro-Blogging format? Do you like to write blog posts or not? Please share your thoughts in the comments below!